Chennai is a major silver market in South India, with Sowcarpet anchoring the wholesale silver trade alongside the gold market in T. Nagar. Tamil Nadu's deep temple tradition drives enormous demand for silver pooja articles — Kuthu Vilakku (traditional oil lamps), diyas, deity idols, and silver-plated temple accessories are staples in Tamil households. The city also has a thriving market for 925 sterling silver jewellery, including temple-style silver ornaments that mirror gold designs at more accessible price points. Supported by local refineries like HRML in Ambattur, Chennai offers a well-organised silver supply chain. The city's silver market sees massive spikes during Pongal, Akshaya Tritiya, and the Tamil wedding season.

Silver Traditions: Tamil households traditionally maintain silver Kuthu Vilakku (oil lamps), silver pooja thalis, and silver deity idols. Silver anklets (kolusu) are worn by married Tamil women as a cultural tradition, and silver vessels are essential components of Tamil wedding trousseaux.